Article
XR Trends Update
About the XR Trends Update
In this report SURF provides an overview of the recent XR trends in education and research, given the developments in the last two years. Some developments have been rapid, while others have remained the same. In 7 short chapters you can scan the most important trends and get up to date!
The following 7 trends are central in the XR update:
- The XR market remains in a state of flux
Companies persist their efforts in finding the best product-market fit - Keeping up with the push by the industry
Public investment in XR is increasing to keep pace with the industry - Fewer breakthrough developments in XR
Existing solutions mature and are becoming more standardised - The rising need for content development capabilities
A lack of immersive content might hinder the widespread adoption of XR - Advancing engagement with detailed avatars
Social VR seem to improve engagement, inclusivity and collaboration among users: the growing feeling of presence and having a shared virtual space contributes to one’s sense of belonging. - Towards seamless integration between physical and individual
Companies are progressing in developing stylish and “normal-looking” AR glasses with (comparable) features similar to larger headsets - Persistent pressure for public values and ethics
Detailed scanning of the face, eye and body movement leads to questions of what is being collected, how it is processed and whether it is possible to remain anonymous or not.
“We should not apply technology blindly just because it’s there. So metaverse, XR and AI fine, but sensibly and with attention to ethics, privacy and security”
Approach: qualitative and quantitive research
For this trend update, we gathered both qualitative and quantitative data. We conducted desk research, followed by a questionnaire and interviews with almost 100 respondents. In addition to our research, we also included the perspectives provided by four board members who were interviewed for SURF magazine’s article ‘Institutions take the lead in metaverse applications’ <LINK>. We wish you joy in reading this trend update!
Read the XR Trends Update now
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Please contact xr@surf.nl